Ways you can use Direct Mail Services and Commercial Print Services to Benefit Your Business
These days, most companies are focusing all of their advertising resources on mass media and online marketing solutions. Despite the fact that these are both effective ways to reach potential customers, neither of these are as time tested and cost effective as direct mail marketing. In today’s world of fast paced commercial marketing, customers are now more open than ever to receiving old fashioned commercial print ads.
Today, in the digital age, it has become somewhat a novelty to have a printed ad placed into your hand. When you send an actual printed ad to your customers, it is often seen as charming and very real. Direct mail marketing is so effective because it not only gets a message to the customer using email or text message, it actually places an invitation for that customer to meet you at your store or business location in a very real way that customers rarely ignore. Studies show that when you place an EDDM postcard, flyer, or print ad into your customer’s hand, a good percentage of them will return to your store location with it within a few days.
Beyond the novelty and charm of direct mail marketing, there are several others benefits that you will find when you use it. A great benefit of direct mail marketing is that it is extremely well targeted and perfectly aimed to benefit your business. When you use mass media and Internet marketing, the results are hit and miss. When you hire mass media and Internet marketing services, you actually have no way of knowing how many people are actually paying attention to your TV commercial, radio ad, or email flyers. When you use direct mail, though, anyone who reaches into their mailbox will have your flyer, EDDM postcard, or print offers in their hands, usually long enough to read them.
If you would like to benefit from direct mail marketing, the best thing to do is to use it to make important business announcements, advertise special sales or announce new products, and to distribute special offers. One of the best ways to make direct marketing even more cost effective is to find a commercial printer that offers direct mail and EDDM postcard printing services in addition to their regular commercial printing services, at a net savings to the businesses that purchase these services together.
If you are looking for ways to effectively market your business, all you have to do is visit the website of a company that offers direct mail services and EDDM postcard printing services. For businesses that are based in Texas, all you have to do is search the web for Houston commercial printing.